How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies
(2024)
Journal Article
Dong, Y., He, X., & Blut, M. (online). How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies. International Marketing Review, https://doi.org/10.1108/IMR-02-2024-0044
Purpose – This study aims to clarify the direct impact of digitalization on export performance (EP) by synthesizing previous research and testing this relationship empirically.
Furthermore, the study investigates digitalization types, contextual mo...
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