From faces to feels: The impact of human images on online review usefulness
(2023)
Journal Article
Wang, L., Chen, Y., Xu, Y., & Lin, Z. (2023). From faces to feels: The impact of human images on online review usefulness. Journal of Travel Research, https://doi.org/10.1177/00472875231217738
This research draws upon visual rhetoric theory to investigate the influence of user-generated photos containing human images on the perceived usefulness of online reviews, the mediating role of perceived support, and the moderating effect of rebate... Read More about From faces to feels: The impact of human images on online review usefulness.