The effect of regulatory focus and delay type on consumers’ reactions to delay
(2012)
Journal Article
Yang, W., Mattila, A., & Hou, Y. (2013). The effect of regulatory focus and delay type on consumers’ reactions to delay. International Journal of Hospitality Management, 32, 113-120. https://doi.org/10.1016/j.ijhm.2012.05.001
Previous research investigating the effect of delay type has generated mixed results. To reconcile such findings, this study maps two competing theories, the field theory and the expectancy model, on to regulatory focus, and it examines the joint eff... Read More about The effect of regulatory focus and delay type on consumers’ reactions to delay.