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The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations (2020)
Journal Article
Sousa, C. M., Li, R. Y., & He, X. (2020). The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations. Journal of International Marketing, 28(4), 1-20. https://doi.org/10.1177/1069031x20963617

This study examines the short- and long-term implications of the impact of exploitation and exploration on export sales growth. It also explores the moderating role of external collaborations by differentiating between domestic collaborations and int... Read More about The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations.

The role of corporate brand image for B2B relationships of logistics service providers in China (2020)
Journal Article
Balmer, J., Lin, Z., Chen, W., & He, X. (2020). The role of corporate brand image for B2B relationships of logistics service providers in China. Journal of Business Research, 117, 850-861. https://doi.org/10.1016/j.jbusres.2020.03.043

This study examines the strategic significance of B2B corporate brand image of global logistics corporate brand providers in China offering international express parcel/postage delivery services. Drawing on dual-process theory the research revealed t... Read More about The role of corporate brand image for B2B relationships of logistics service providers in China.

A 2020 perspective on “Service quality management of online car-hailing based on PCN in the sharing economy" (2020)
Journal Article
Zuo, W., Zhu, W., Chen, S., & He, X. (2020). A 2020 perspective on “Service quality management of online car-hailing based on PCN in the sharing economy". Electronic Commerce Research and Applications, 40, Article 100941. https://doi.org/10.1016/j.elerap.2020.100941

Current studies reveal that the sharing economy has faced new barriers and issues in its development context, such as trust and privacy issues. By integrating theories of sharing economy and service science, in our past work, we explored how to deal... Read More about A 2020 perspective on “Service quality management of online car-hailing based on PCN in the sharing economy".