The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations
(2020)
Journal Article
Sousa, C. M., Li, R. Y., & He, X. (2020). The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations. Journal of International Marketing, 28(4), 1-20. https://doi.org/10.1177/1069031x20963617
This study examines the short- and long-term implications of the impact of exploitation and exploration on export sales growth. It also explores the moderating role of external collaborations by differentiating between domestic collaborations and int... Read More about The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations.