The Behavioral Basis of Consumer Choice: A Preliminary Analysis
(2001)
Journal Article
Foxall, G., & James, V. (2001). The Behavioral Basis of Consumer Choice: A Preliminary Analysis. European Journal of Behavior Analysis, 2(2), 209-220
Techniques derived from behavioral economics and matching research are applied to consumers' brand and product choices in order to ascertain the extent to which methodologies employed in animal research elucidate human economic behavior. Patterns of... Read More about The Behavioral Basis of Consumer Choice: A Preliminary Analysis.