Strategy texts as auto-communication: How narrative, language, and visual symbolism exercise discursive control
(2024)
Journal Article
Reissner, S., & Falkheimer, J. (online). Strategy texts as auto-communication: How narrative, language, and visual symbolism exercise discursive control. International Journal of Strategic Communication, https://doi.org/10.1080/1553118X.2024.2388087
Strategy texts are an important way of communicating a strategy to a range of different stakeholders, including internal audiences as the organization communicates with itself (auto-communication). In this article, we analyze two related strategy tex... Read More about Strategy texts as auto-communication: How narrative, language, and visual symbolism exercise discursive control.