All Outputs (7)

Entrepreneurial ecosystems: analysing the status quo (2019)
Journal Article
Kang, Q., Li, H., Cheng, Y., & Kraus, S. (2021). Entrepreneurial ecosystems: analysing the status quo. Knowledge Management Research and Practice, 19(1), 8-20. https://doi.org/10.1080/14778238.2019.1701964

Entrepreneurial ecosystem is an emerging field that prioritises in-depth discussions of the sustainable development of entrepreneurship. Scientometric analysis of the results of entrepreneurial ecosystem research helps understand the dynamics and dev... Read More about Entrepreneurial ecosystems: analysing the status quo.

Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations (2019)
Journal Article
Bouncken, R., Kraus, S., & Roig-Tierno, N. (2021). Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations. Review of Managerial Science, 15(1), 1-14. https://doi.org/10.1007/s11846-019-00366-z

Today’s key challenge for firm growth relies in the integration of digital technologies and their use in new business models. Thus, firms increasingly engage in a digital transformation and in digitalizing their business model. Firms can apply digita... Read More about Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations.

Content is King: How SMEs Create Content for Social Media Marketing under Limited Resources (2019)
Journal Article
Kraus, S., Gast, J., Schleich, M., Jones, P., & Ritter, M. (2019). Content is King: How SMEs Create Content for Social Media Marketing under Limited Resources. Journal of Macromarketing, 39(4), 415-430. https://doi.org/10.1177/0276146719882746

Despite the growing literature dealing with social media marketing (SMM) in small and medi-um-sized enterprises (SMEs), one area that has not been fully explored is the creation of the content itself. SMEs typically do not have the same resources ava... Read More about Content is King: How SMEs Create Content for Social Media Marketing under Limited Resources.

In the eye of a leader: eye-directed gazing shapes perceptions of leaders’ charisma (2019)
Journal Article
Maran, T., Furtner, M., Liegl, S., Kraus, S., & Sachse, P. (2019). In the eye of a leader: eye-directed gazing shapes perceptions of leaders’ charisma. The Leadership Quarterly, 30(6), Article 101337. https://doi.org/10.1016/j.leaqua.2019.101337

Charismatic leadership improves organizational performance. Charisma itself can be defined as a repertoire of behaviors designed to communicate, however its constituents remain elusive. We hypothesized leaders' eye-directed gaze to be one such behavi... Read More about In the eye of a leader: eye-directed gazing shapes perceptions of leaders’ charisma.

Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap (2019)
Journal Article
Bouncken, R., Fredrich, V., Kraus, S., & Ritala, P. (2020). Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap. Journal of Business Research, 112, 240-247. https://doi.org/10.1016/j.jbusres.2019.10.004

When created and captured value is unbalanced in innovation alliances, instabilities may emerge. Competitive tensions between the partners may further destabilize the value creation process. How these dynamics affect the outcomes of innovation allian... Read More about Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap.

Technology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Market (2019)
Journal Article
Scott, S., Hughes, P., Hodgkinson, I., & Kraus, S. (2019). Technology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Market. Technological Forecasting and Social Change, 148, Article 119717. https://doi.org/10.1016/j.techfore.2019.119717

This study explores the psychological factors that influence market diffusion of popular culture digital services. Digital service websites have been diffusing through global markets with relative ease, but the factors influencing this are not well u... Read More about Technology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Market.

Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations (2019)
Journal Article
Kallmuenzer, A., Kraus, S., Peters, M., Steiner, J., & Cheng, C.-F. (2019). Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations. Tourism Management, 74, 319-330. https://doi.org/10.1016/j.tourman.2019.04.002

Tourism firms’ financial performance is determined by a complex interplay of factors, both internal and external to the firm. Predominant internal factors are their entrepreneurial behavior and financial resources. External factors refer to the netwo... Read More about Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations.