Using social media big data for tourist demand forecasting: A new machine learning analytical approach
(2022)
Journal Article
Li, Y., Lin, Z., & Xiao, S. (2022). Using social media big data for tourist demand forecasting: A new machine learning analytical approach. Journal of Digital Economy, 1(1), 32-43. https://doi.org/10.1016/j.jdec.2022.08.006
This study explores the possibility of using a machine learning approach to analysing social media big data for tourism demand forecasting. We demonstrate how to extract the main topics discussed on Twitter and calculate the mean sentiment score for... Read More about Using social media big data for tourist demand forecasting: A new machine learning analytical approach.