Trick or Treat? An Examination of Marketing Relationships in a Non deceptive Counterfeit Marketplace.
(2007)
Presentation / Conference Contribution
Xiao, S., & Nicholson, M. (2007, December). Trick or Treat? An Examination of Marketing Relationships in a Non deceptive Counterfeit Marketplace. Paper presented at 5th International Conference on Business, Economics, Management & Marketing., Athens, Greece
All Outputs (6)
Consumer Channel Choice as an Operant Process (2007)
Presentation / Conference Contribution
Nicholson, M., & Xiao, S. (2007, December). Consumer Channel Choice as an Operant Process. Paper presented at 5th International Conference on Business, Economics, Management & Marketing., Athens, Greece
Luxury for the Masses: An Exploratory Study on New Luxury Brands Consumption in China (2007)
Presentation / Conference Contribution
Xiao, S., & Nicholson, M. (2007, December). Luxury for the Masses: An Exploratory Study on New Luxury Brands Consumption in China. Paper presented at 3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group., London, UK
Darwin's Ghost: Evolutionary Psychology and Consumer Behaviour Analysis. (2007)
Preprint / Working Paper
Nicholson, M., & Xiao, S. Darwin's Ghost: Evolutionary Psychology and Consumer Behaviour Analysis
Trick or treat? An examination of marketing relationships in a non-deceptive counterfeit market (2007)
Preprint / Working Paper
Xiao, S. Trick or treat? An examination of marketing relationships in a non-deceptive counterfeit marketCounterfeit goods consumption has predominantly been viewed as an economic, cultural, ethical/moral, legal and/or information-management issue. Strategies based on these perspectives have taken steps to curb counterfeiting (or “piracy”) worldwide. Ho... Read More about Trick or treat? An examination of marketing relationships in a non-deceptive counterfeit market.
Darwin’s ghost : evolutionary psychology and consumer behaviour analysis (2007)
Preprint / Working Paper
Nicholson, M., & Xiao, S. (2007). Darwin’s ghost : evolutionary psychology and consumer behaviour analysisThe consumer behaviour analysis research programme continues to develop as both anintellectual discipline and an applied area of empirical inquiry, enriching ourunderstanding of consumer responses to the products and services of everyday life, andto... Read More about Darwin’s ghost : evolutionary psychology and consumer behaviour analysis.