Trick or treat? An examination of marketing relationships in a non-deceptive counterfeit market
(2007)
Preprint / Working Paper
Xiao, S. Trick or treat? An examination of marketing relationships in a non-deceptive counterfeit market
Counterfeit goods consumption has predominantly been viewed as an economic, cultural, ethical/moral, legal and/or information-management issue. Strategies based on these perspectives have taken steps to curb counterfeiting (or “piracy”) worldwide. Ho... Read More about Trick or treat? An examination of marketing relationships in a non-deceptive counterfeit market.