All Outputs (2)

Making Sense of Global Key Account Management (GAM): a case study from Japan (2018)
Journal Article
Ellis, N., & Iwasaki, A. (2018). Making Sense of Global Key Account Management (GAM): a case study from Japan. Journal of Business & Industrial Marketing, 33(7), 1052-1064. https://doi.org/10.1108/jbim-01-2017-0003

Purpose – The purpose of this paper is to investigate the relevance to situated managerial practice of the implementation frameworks contained in the global (key) account management (GAM) literature and to explore what specific GAM-related issues may... Read More about Making Sense of Global Key Account Management (GAM): a case study from Japan.

Inter-functional collaboration and inter-organizational relationships in communications strategy implementation (2018)
Journal Article
Canacott, J., Ellis, N., & Tadajewski, M. (2018). Inter-functional collaboration and inter-organizational relationships in communications strategy implementation. RIMAR, 8(1), 1-16. https://doi.org/10.4025/rimar.v8i1.41078

There is a dearth of empirical studies focusing on marketing implementation, especially regarding the interplay between different functional areas and service providers. To fill this gap, this paper explores running a communications campaign across s... Read More about Inter-functional collaboration and inter-organizational relationships in communications strategy implementation.