Mapping Alternatives: A Commentary on Cova, B., et al (2010) ‘Navigating Between Dyads and Networks’.

Lowe, S.; Ellis, N.; Purchase, S.; Rod, M.; Hwang, K.S.

doi:10.1016/j.indmarman.2012.01.015

All Outputs (4)

Discursive Constructions of the Role of Cultural Intermediaries in the Wine Markets of Japan and Singapore. (2012)
Journal Article
Rod, M., Ellis, N., & Beal, T. (2012). Discursive Constructions of the Role of Cultural Intermediaries in the Wine Markets of Japan and Singapore. Qualitative Market Research: An International Journal, 15(2), 128-147. https://doi.org/10.1108/13522751211215868

Constructing Identities in Indian Networks: Discourses of Marketing Management in Inter-Organizational Relationships. (2012)
Journal Article
Ellis, N., Rod, M., Beal, T., & Lindsay, V. (2012). Constructing Identities in Indian Networks: Discourses of Marketing Management in Inter-Organizational Relationships. Industrial Marketing Management, 41(3), 401-412. https://doi.org/10.1016/j.indmarman.2011.06.014

The Drama of Interaction within Business Networks. (2012)
Journal Article
Lowe, S., Purchase, S., & Ellis, N. (2012). The Drama of Interaction within Business Networks. Industrial Marketing Management, 41(3), 421-428. https://doi.org/10.1016/j.indmarman.2011.06.016

Mapping Alternatives: A Commentary on Cova, B., et al (2010) ‘Navigating Between Dyads and Networks’. (2012)
Journal Article
Lowe, S., Ellis, N., Purchase, S., Rod, M., & Hwang, K. (2012). Mapping Alternatives: A Commentary on Cova, B., et al (2010) ‘Navigating Between Dyads and Networks’. Industrial Marketing Management, 41(2), 357-364. https://doi.org/10.1016/j.indmarman.2012.01.015