All Outputs (4)

Business-to-Business Marketing: Relationships, Networks, and Strategies (Asian Edition) (2015)
Book
Ellis, N., & Sarkar, S. (2015). Business-to-Business Marketing: Relationships, Networks, and Strategies (Asian Edition). Oxford University Press, India

The Asian edition of Business-to-Business Marketing: Relationships, Networks, and Strategies provides a comprehensive introduction to the important theoretical and managerial issues of B2B marketing. It raises students' awareness of the significance... Read More about Business-to-Business Marketing: Relationships, Networks, and Strategies (Asian Edition).

Marketing: A Critical Textbook. (2011)
Book
Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M., & Tadajewski, M. (2011). Marketing: A Critical Textbook. SAGE Publications

Business-to-Business Marketing: Relationships, Networks & Strategies. (2011)
Book
Ellis, N. (2011). Business-to-Business Marketing: Relationships, Networks & Strategies. Oxford University Press

Business-to-Business Marketing. Volumes I-IV. (2011)
Book
Ellis, N., Tadajewski, M., & Pressey, A. (Eds.). (2011). Business-to-Business Marketing. Volumes I-IV. SAGE Publications