All Outputs (6)

Prospective market shaping: a discursive analysis of possible future autonomous vehicle markets (2024)
Journal Article
Purchase, S., Schepis, D., & Ellis, N. (2024). Prospective market shaping: a discursive analysis of possible future autonomous vehicle markets. Industrial Marketing Management, 122, 37-47. https://doi.org/10.1016/j.indmarman.2024.08.003

Investigating innovation ecosystems during their early stages of development is critical when considering how these nascent activities shape future technological direction and markets. This paper prospectively investigates how actors in these ecosyst... Read More about Prospective market shaping: a discursive analysis of possible future autonomous vehicle markets.

How Governments Influence Autonomous Vehicle (AV) Innovation (2023)
Journal Article
Schepis, D., Purchase, S., Smith, B., Olaru, D., & Ellis, N. (2023). How Governments Influence Autonomous Vehicle (AV) Innovation. Transportation Research Part A: Policy and Practice, 178, Article 103874. https://doi.org/10.1016/j.tra.2023.103874

Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands (2019)
Journal Article
Obiegbu, J., Larsen, G., & Ellis, N. (2020). Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands. Marketing Theory, 20(3), 251-271. https://doi.org/10.1177/1470593119885167

This paper synthesises experiential and meaning-based dimensions of loyalty in order to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in... Read More about Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands.

Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective (2019)
Journal Article
Obiegbu, J., Larsen, G., Ellis, N., & O'Reilly, D. (2019). Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective. European Journal of Marketing, 53(3), 463-482. https://doi.org/10.1108/ejm-10-2017-0754

Purpose: This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty? Design/methodology/approach: Drawing on insi... Read More about Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective.

The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty (2019)
Journal Article
Obiegbu, J., Larsen, G., & Ellis, N. (2019). The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty. Arts and the Market, 9(1), 65-80. https://doi.org/10.1108/aam-01-2019-0006

Purpose: The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of that brand. Design/methodology/approach: Drawing on insights from the... Read More about The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty.

“It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative (2017)
Journal Article
Wells, V., Ellis, N., Slack, R., & Moufahim, M. (2019). “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative. Journal of Business Ethics, 158(3), 617-635. https://doi.org/10.1007/s10551-017-3747-4

The notion of community infers unity and a source of moral obligations in an organisational ethic between individuals or groups. As such, a community, having a strong sense of collective identity, may foster collective action to promote social change... Read More about “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative.