Grand plots of management bestsellers: Learning from narrative and thematic coherence
(2016)
Journal Article
Kociatkiewicz, J., & Kostera, M. (2016). Grand plots of management bestsellers: Learning from narrative and thematic coherence. Management Learning, 47(3), 324-342. https://doi.org/10.1177/1350507615592114
Barbara Czarniawska and Carl Rhodes have argued that managers and entrepreneurs often learn from popular culture. The dominant plots offer the accepted interpretations and guide for actions, whereas alternative plots, available but not most prominent... Read More about Grand plots of management bestsellers: Learning from narrative and thematic coherence.