All Outputs (7)

“It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative (2017)
Journal Article
Wells, V., Ellis, N., Slack, R., & Moufahim, M. (2019). “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative. Journal of Business Ethics, 158(3), 617-635. https://doi.org/10.1007/s10551-017-3747-4

The notion of community infers unity and a source of moral obligations in an organisational ethic between individuals or groups. As such, a community, having a strong sense of collective identity, may foster collective action to promote social change... Read More about “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative.

Shades of purple: A Discursive Analysis of Mainstream Political Party Responses to UKIP (2016)
Journal Article
Moufahim, M., Parsons, M., & Rees, P. (2016). Shades of purple: A Discursive Analysis of Mainstream Political Party Responses to UKIP. Journal of Customer Behaviour, 15(3), 261-282. https://doi.org/10.1362/147539216x14594362873974

This paper considers the rise of UKIP and the mainstream parties' reactions to its stance on immigration. This paper accordingly seeks to examine the specific themes contained within the rhetoric of the mainstream political party leader speeches conv... Read More about Shades of purple: A Discursive Analysis of Mainstream Political Party Responses to UKIP.

Authenticity, Religious Identity and Consumption: a Reflexive (Auto)Ethnographic Account (2016)
Book Chapter
Moufahim, M. (2016). Authenticity, Religious Identity and Consumption: a Reflexive (Auto)Ethnographic Account. In A. Jafari, & Ö. Sandikci (Eds.), Islam, marketing and consumption : critical perspectives on the intersections (173-193). Routledge

Concerns about epistemology and methodology should be central to critical inquiries into the intersection between Islam, marketing and consumption. In this chapter, I address epistemological and methodological questions in relation to an ethnographic... Read More about Authenticity, Religious Identity and Consumption: a Reflexive (Auto)Ethnographic Account.

Marketing an Extremist Ideology: the Vlaams Belang’s nationalist discourse (2015)
Book Chapter
Moufahim, M., & Humphreys, M. (2015). Marketing an Extremist Ideology: the Vlaams Belang’s nationalist discourse. In A. Pullen, & C. Rhodes (Eds.), The Routledge companion to ethics, politics and organizations (85-100). Routledge

The spectacularization of suffering : an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns (2015)
Journal Article
Lim, M., & Moufahim, M. (2015). The spectacularization of suffering : an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns. Journal of Marketing Management, 31(5-6), 525-545. https://doi.org/10.1080/0267257x.2015.1020330

In this paper, we engage with recent charity fundraising campaigns in the UK such as ‘Sport Relief’ and ‘Red Nose Day’, both of which are organised by Comic Relief, an operating British charity. These campaigns are increasingly extreme spectacles of... Read More about The spectacularization of suffering : an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns.

The Vlaams Belang: The Rhetoric of Organizational Identity (2014)
Journal Article
Moufahim, M., Reedy, P., & Humphreys, M. (2015). The Vlaams Belang: The Rhetoric of Organizational Identity. Organization Studies, 36(1), 91-111. https://doi.org/10.1177/0170840614546149

In this paper we combine work on rhetorical strategies with that of organizational identity theory. We highlight the relationship between organizational identity and the deployment of discursive resources at the societal level by organizations seekin... Read More about The Vlaams Belang: The Rhetoric of Organizational Identity.

The Other Voices of International Higher Education: An Empirical Study of Students’ Perceptions of British University Education in China (2014)
Journal Article
Moufahim, M., & Lim, M. (2015). The Other Voices of International Higher Education: An Empirical Study of Students’ Perceptions of British University Education in China. Globalisation, Societies and Education, 13(4), 437-454. https://doi.org/10.1080/14767724.2014.959476

Against a backdrop of globalised higher education (HE) – one in which a number of British universities are setting up campuses overseas – China represents a vast and lucrative market. This paper presents data on the perceptions and experiences of 20... Read More about The Other Voices of International Higher Education: An Empirical Study of Students’ Perceptions of British University Education in China.