Asymmetric Demand Patterns for Products with Added Nutritional Benefits and Products without Nutritional Benefits
(2016)
Journal Article
Yan, J., Tian, K., Heravi, S., & Morgan, P. (2016). Asymmetric Demand Patterns for Products with Added Nutritional Benefits and Products without Nutritional Benefits. European Journal of Marketing, 50(9/10), 1672-1702. https://doi.org/10.1108/ejm-06-2015-0356
Purpose This paper investigates consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. We integrate price changes (i.e. increases and decreases) into a... Read More about Asymmetric Demand Patterns for Products with Added Nutritional Benefits and Products without Nutritional Benefits.