Here We Go Again: A Case Study on Re-entering a Foreign Market
(2020)
Journal Article
Aguzzoli, R., Lengler, J., Sousa, C., & Benito, G. (2020). Here We Go Again: A Case Study on Re-entering a Foreign Market. British Journal of Management, 32(2), 416-434. https://doi.org/10.1111/1467-8551.12407
Globalization has motivated firms to expand into foreign markets, but internationalization is inherently dynamic. Many firms have exited foreign markets for various reasons, but some later decide to re‐enter those same markets. Based on a case study... Read More about Here We Go Again: A Case Study on Re-entering a Foreign Market.