Management speak: why we listen to what management gurus tell us
(2005)
Book
Greatbatch, D., & Clark, T. (2005). Management speak: why we listen to what management gurus tell us. Routledge
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theor... Read More about Management speak: why we listen to what management gurus tell us.