Designing for Audience Engagement Exploring the Use of Online Metrics in the GLAM Sector
(2023)
Journal Article
Charlesworth, E., Warwick, C., Impett, L., & Beresford, A. M. (2023). Designing for Audience Engagement Exploring the Use of Online Metrics in the GLAM Sector. magazén: International Journal for Digital and Public Humanities, 4(1), https://doi.org/10.30687/mag/2724-3923/2023/07/005
Many heritage and cultural professionals have emphasised the ability of online content to reach beyond museums’ traditional audiences, yet one of the largest surveys to date shows no significant change in the demographic breakdown of online and on-si... Read More about Designing for Audience Engagement Exploring the Use of Online Metrics in the GLAM Sector.