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All Outputs (26)

Testing the self-selection theory in high corruption environments: evidence from exporting african smes (2018)
Journal Article
Gomes, E., Vendrell-Herrero, F., Mellahi, K., Angwin, D., & Sousa, C. M. (2018). Testing the self-selection theory in high corruption environments: evidence from exporting african smes. International Marketing Review, 35(5), 733-759. https://doi.org/10.1108/imr-03-2017-0054

Purpose Whilst substantial evidence from low-corruption, developed market environments supports the view that more productive firms are more likely to export, there has been little research into analysing the link between productivity and exports in... Read More about Testing the self-selection theory in high corruption environments: evidence from exporting african smes.

Marketing as an Investment in Shareholder Value (2018)
Journal Article
Hughes, M., Hughes, P., Yan, J., & Sousa, C. (2019). Marketing as an Investment in Shareholder Value. British Journal of Management, 30(4), 943-965. https://doi.org/10.1111/1467-8551.12284

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on sh... Read More about Marketing as an Investment in Shareholder Value.

Mood regulation, customer participation, and customer value creation in hospitality services (2017)
Journal Article
Taheri, B., Coelho, F., Sousa, C., & Evanschitzky, H. (2017). Mood regulation, customer participation, and customer value creation in hospitality services. International Journal of Contemporary Hospitality Management, 29(12), 3063-3081. https://doi.org/10.1108/ijchm-07-2016-0389

Purpose Customers play a key role in value creation. Not surprisingly, research has investigated customers' motivations to engage in the creation of value. However, the link between mood regulatory processes and customer participation in value creati... Read More about Mood regulation, customer participation, and customer value creation in hospitality services.

Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective (2017)
Book Chapter
Sousa, C., Li, Y., & He, X. (2017). Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective. In L. Leonidou, C. Katsikeas, S. Samiee, & B. Aykol (Eds.), Advances in global marketing : a research anthology (169-186). Springer Verlag. https://doi.org/10.1007/978-3-319-61385-7_8

Innovative imitation orientation, conceptualized as a multidimensional knowledge reconfiguration process composed of learning for adaptation, strategic direction focused on innovative imitation, and transfunctional support mechanism that encourages f... Read More about Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective.

Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country (2017)
Journal Article
Tan, Q., & Sousa, C. (2018). Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country. Global Strategy Journal, 8(4), 612-634. https://doi.org/10.1002/gsj.1170

Research summary This study examines the exit behavior of emerging market MNCs in the context of the parent company (PC)–foreign affiliate (FA) relationship. Specifically, we consider business relatedness as a moderating variable and examine its impa... Read More about Performance and Business Relatedness as Drivers of Exit Decision: A Study of MNCs from an Emerging Country.

Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy (2017)
Journal Article
Tsinopoulos, C., Sousa, C., & Yan, J. (2018). Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy. Journal of Product Innovation Management, 35(1), 27-48. https://doi.org/10.1111/jpim.12374

Global competition has increased the pressure for firms to develop new and efficient processes in ways that are perceived to be legitimate. At the same time, there has been a realization that engaging with open innovation can improve competitiveness.... Read More about Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy.

Personality and the creativity of frontline service employees: Linear and curvilinear effects (2016)
Journal Article
Coelho, F., Lages, C., & Sousa, C. (2018). Personality and the creativity of frontline service employees: Linear and curvilinear effects. The International Journal of Human Resource Management, 29(17), 2580-2607. https://doi.org/10.1080/09585192.2016.1255982

Previous studies have investigated the relationship between the Five-Factor model of personality and creativity. As this model has been criticised for providing a limited account of an individual’s personality, this study considers additional persona... Read More about Personality and the creativity of frontline service employees: Linear and curvilinear effects.

A Review of the Empirical Research on Export Channel Selection between 1979 and 2015 (2016)
Journal Article
Li, M., He, X., & Sousa, C. (2016). A Review of the Empirical Research on Export Channel Selection between 1979 and 2015. International Business Review, 26(2), 303-323. https://doi.org/10.1016/j.ibusrev.2016.09.001

Export channel selection is an important strategy for exporting firms. Over the last 45 years, there have been a number of studies investigating the antecedents and outcomes of this strategy. However, no single study systematically reviews the findin... Read More about A Review of the Empirical Research on Export Channel Selection between 1979 and 2015.

The Determinants of Export Performance: A Review of the Literature 2006-2014 (2016)
Journal Article
Chen, J., Sousa, C., & He, X. (2016). The Determinants of Export Performance: A Review of the Literature 2006-2014. International Marketing Review, 33(5), 626-670. https://doi.org/10.1108/imr-10-2015-0212

Purpose The purpose of this paper is to synthesize and evaluate recent studies on determinants of export performance. Design/methodology/approach Using a vote-counting technique this paper reviews 124 papers published between 2006 and 2014 to assess... Read More about The Determinants of Export Performance: A Review of the Literature 2006-2014.

Exit from a foreign market: Do poor performance, strategic fit, cultural distance, and international experience matter? (2015)
Journal Article
Sousa, C., & Tan, Q. (2015). Exit from a foreign market: Do poor performance, strategic fit, cultural distance, and international experience matter?. Journal of International Marketing, 23(4), 84-104. https://doi.org/10.1509/jim.15.0003

Although research on international entry and expansion has been a particularly important topic in the literature, there has been little effort seeking to explain firms' exit decisions from foreign markets. Based on the notion of fit theory together w... Read More about Exit from a foreign market: Do poor performance, strategic fit, cultural distance, and international experience matter?.

The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation (2015)
Journal Article
Lengler, J., Sousa, C., Perin, M., Sampaio, C., & Martínez-López, F. (2016). The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation. International Small Business Journal, 34(5), 701-727. https://doi.org/10.1177/0266242615588837

This article examines the determinants of customer orientation and the quadratic effects of customer orientation on export performance. The relationship between customer orientation and export performance has been assumed to have a linear relationshi... Read More about The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation.

Control mechanisms and goal orientations : evidence from frontline service employees (2015)
Journal Article
Rodrigues, L., Coelho, F., & Sousa, C. (2015). Control mechanisms and goal orientations : evidence from frontline service employees. European Journal of Marketing, 49(3/4), 350-371. https://doi.org/10.1108/ejm-01-2014-0008

Purpose – The purpose of this paper is to investigate the influence of organizational controls, both formal and informal, over the goal orientations of frontline employees. The goal orientations of employees, namely, in frontline settings, have been... Read More about Control mechanisms and goal orientations : evidence from frontline service employees.

A Framework for Understanding Firms’ Foreign Exit Behavior (2015)
Book Chapter
Tan, Q., & Sousa, C. (2015). A Framework for Understanding Firms’ Foreign Exit Behavior. In S. Zou, H. Xu, & L. H. Shi (Eds.), Entrepreneurship in international marketing (223-238). Emerald. https://doi.org/10.1108/s1474-797920140000025010

Although research on foreign market entry and expansion behavior has attracted significant interest in the literature, there is a general lack of research (either conceptual or empirical) on the exit behavior of international companies. To address th... Read More about A Framework for Understanding Firms’ Foreign Exit Behavior.

Leveraging Marketing Capabilities into Competitive Advantage and Export Performance (2015)
Journal Article
Tan, Q., & Sousa, C. (2015). Leveraging Marketing Capabilities into Competitive Advantage and Export Performance. International Marketing Review, 32(1), 78-102. https://doi.org/10.1108/imr-12-2013-0279

Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this paper is to develop a framework to investigate the role of marketing capabilities on the firm’s export performance. Specifically, thi... Read More about Leveraging Marketing Capabilities into Competitive Advantage and Export Performance.

Export experience counts: Exploring its effect on product design change (2014)
Journal Article
Tsinopoulos, C., Lages, L., & Sousa, C. (2014). Export experience counts: Exploring its effect on product design change. R&D Management, 44(5), 450-465. https://doi.org/10.1111/radm.12078

In this paper we explore how managers’ export experience can affect the change in product design following changes in perceived past performance. Using data from 519 Portuguese exporters we find that performance improvement will encourage safe decisi... Read More about Export experience counts: Exploring its effect on product design change.

The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises (2014)
Journal Article
Sousa, C. M., & Novello, S. (2014). The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises. International Small Business Journal, 32(4), 359-385. https://doi.org/10.1177/0266242612466876

Although a number of studies have examined the antecedents of export performance, little empirical attention has been given to the influence of distribution support and price adaptation on this issue. To address this gap in the literature, this artic... Read More about The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises.

Voluntary Disclosure of Press Releases and the Importance of Timing: A Comparative Study of the UK and Spain (2014)
Journal Article
Guillamon-Saorin, E., & Sousa, C. M. (2014). Voluntary Disclosure of Press Releases and the Importance of Timing: A Comparative Study of the UK and Spain. Management International Review, 54(1), 71-106. https://doi.org/10.1007/s11575-013-0194-z

This paper investigates the effect of proprietary costs in relation to managers’ decisions to disclose information. Further, we look into the impact of factors affecting the timing of disclosures in a comparative study of Spain and the UK. Our invest... Read More about Voluntary Disclosure of Press Releases and the Importance of Timing: A Comparative Study of the UK and Spain.