All Outputs (4)

The reality of India: Folding constraints into business strategy (2009)
Journal Article
Singh, S., & Chaudhuri, A. (2009). The reality of India: Folding constraints into business strategy. Journal of Business Strategy, 30(4), 5-16. https://doi.org/10.1108/02756660910972604

Two period product choice models for commercial vehicles. (2009)
Book Chapter
Chaudhuri, A., & Singh, K. (2009). Two period product choice models for commercial vehicles. In N. Srinivasa Raghavan, & J. A. Cafeo (Eds.), The Art and Science Behind Successful Product Launches (289-301). Springer Verlag. https://doi.org/10.1007/978-90-481-2860-0

Choosing products to launch from a set of platform based variants and determining their prices are some of the critical decisions involved in any new product development (NPD) process. Commercial vehicles are products, whose sales are closely tied wi... Read More about Two period product choice models for commercial vehicles..

A combined QFD and Fuzzy integer programming framework to determine attribute levels for conjoint study (2009)
Book Chapter
The Art and Science Behind Successful Product Launches (243-256). Springer Verlag. https://doi.org/10.1007/978-90-481-2860-0_13

In a recent paper, Chaudhuri and Bhattacharyya propose a methodology combing Quality Function Deployment (QFD) and Integer Programming framework to determine the attribute levels for a Conjoint Analysis (CA). The product planning decisions, however,... Read More about A combined QFD and Fuzzy integer programming framework to determine attribute levels for conjoint study.

A combined QFD and integer programming framework to determine attribute levels for conjoint study (2009)
Journal Article
Chaudhuri, A., & Bhattacharyya, M. (2009). A combined QFD and integer programming framework to determine attribute levels for conjoint study. International Journal of Production Research, 47(23), 6633-6649. https://doi.org/10.1080/00207540802350757