Best Seller!? Unintended negative consequences of popularity signs on consumer choice behavior
(2020)
Journal Article
Ghiassaleh, A., Kocher, B., & Czellar, S. (2020). Best Seller!? Unintended negative consequences of popularity signs on consumer choice behavior. International Journal of Research in Marketing, 37(4), 805-820. https://doi.org/10.1016/j.ijresmar.2020.04.003
Popularity signs (e.g., “best seller”, “top rated”) are frequently employed by marketers to help consumers in their purchase decisions. Whereas extant research has focused mostly on the positive aspects of such a strategy, we demonstrate that it can... Read More about Best Seller!? Unintended negative consequences of popularity signs on consumer choice behavior.