All Outputs (2)

The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion (2022)
Presentation / Conference Contribution
Jiang, S., Ghiassaleh, A., & Yan, J. (2022). The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion. In SCP Annual Conference 2022

Minimum Purchase Requirement (MinPR) deal is a form of sales promotion that asks consumers to meet a requirement to redeem a benefit, for example, “$10 off for every $50 spent”. This research examines how consumers’ regulatory focus influence their s... Read More about The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion.

The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion (2022)
Presentation / Conference Contribution
Jiang, S., Ghiassaleh, A., & Yan, J. (2022). The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion. In Proceedings of the European Marketing Academy