All Outputs (2)

How does blockchain application impact on supply chain alliance? (2025)
Journal Article
Yan, J., Gui, Q., Jiang, S., Yu, Z., Fernandes, K., Tian, K., Xia, S., & Gong, Y. (2025). How does blockchain application impact on supply chain alliance?. Technovation, 143, Article 103199. https://doi.org/10.1016/j.technovation.2025.103199

Recent advancements in blockchain technologies have attracted significant global attention in supply chain management due to their potential to revolutionize this field. Our study examines the relationship between a firm's blockchain application and... Read More about How does blockchain application impact on supply chain alliance?.

The effect of different types of virtual influencers on consumers’ emotional attachment (2024)
Journal Article
Yan, J., Xia, S., Jiang, A., & Lin, Z. (2024). The effect of different types of virtual influencers on consumers’ emotional attachment. Journal of Business Research, 177, Article 114646. https://doi.org/10.1016/j.jbusres.2024.114646

A virtual influencer (VI) is a computer-generated, imagery-based digital character. It has become one of the hottest marketing trends, motivating researchers to investigate how consumers perceive VIs. However, consumers’ emotional attachment and bene... Read More about The effect of different types of virtual influencers on consumers’ emotional attachment.