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Navigating the Roadblocks: Exploring Challenges in Implementing Corporate Social Responsibility (CSR) Initiatives in a Sub-Saharan African Economy's Small and Medium Enterprises (SMEs)

Nakpodia, Franklin; Olan, Femi; Ogunyemi, Titilayo; Hasan, Arshad

Navigating the Roadblocks: Exploring Challenges in  Implementing Corporate Social Responsibility (CSR)  Initiatives in a Sub-Saharan African Economy's Small and  Medium Enterprises (SMEs) Thumbnail


Authors

Femi Olan

Titilayo Ogunyemi

Arshad Hasan



Abstract

Purpose: This study examines the adoption of corporate social responsibility (CSR) practices among small and medium-sized enterprises (SMEs) in a developing economy. The purpose of this study is to explore the challenges faced by SMEs in adopting CSR practices and to identify strategies that enhance their CSR engagement. Design/methodology/approach: Grounded in social capital theorization, this study uses a qualitative research methodology, incorporating semi-structured interviews with 34 SME owners and managers from the Nigerian business environment. Findings: This research reveals that CSR adoption among Nigerian SMEs is hindered by four key factors: stakeholder apathy, politically motivated CSR interventions, cultural nuances and “tone at the top”. This study further identifies resilience-building and regulatory compliance as pivotal strategies used by Nigerian SMEs to enhance their CSR engagement. Originality/value: This research offers profound insights from SME owners and managers, examining the complex dynamics of historical mistrust, political instrumentalization, cultural intricacies and leadership issues that hinder CSR engagement among SMEs. The study emphasizes the importance of nuanced strategies that align CSR practices with local cultural expectations, thereby contributing to a deeper understanding of the challenges faced by SMEs in integrating CSR into their business models.

Citation

Nakpodia, F., Olan, F., Ogunyemi, T., & Hasan, A. (online). Navigating the Roadblocks: Exploring Challenges in Implementing Corporate Social Responsibility (CSR) Initiatives in a Sub-Saharan African Economy's Small and Medium Enterprises (SMEs). European Business Review, https://doi.org/10.1108/EBR-01-2024-0005

Journal Article Type Article
Acceptance Date Jun 2, 2025
Online Publication Date Jun 23, 2025
Deposit Date Jun 13, 2025
Publicly Available Date Jul 1, 2025
Journal European Business Review
Print ISSN 0955-534X
Publisher Emerald
Peer Reviewed Peer Reviewed
DOI https://doi.org/10.1108/EBR-01-2024-0005
Public URL https://durham-repository.worktribe.com/output/4097494
Publisher URL https://www.emerald.com/insight/publication/issn/0955-534x
This output contributes to the following UN Sustainable Development Goals:

SDG 8 - Decent Work and Economic Growth

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

SDG 12 - Responsible Consumption and Production

Ensure sustainable consumption and production patterns

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