Exporting from a remote, open economy during Covid-19: Challenges and opportunities for SMEs

Fiedler, Antje; Fath, Benjamin; Sinkovics, Noemi; Sinkovics, Rudolf R.

Abstract

This chapter investigates the emerging advice given to New Zealand (NZ) exporting small and medium-sized enterprises (SMEs) in the wake of the Covid-19 pandemic with respect to opportunities and challenges in international markets. Using data from virtual meetings and webinars of NZ export support organizations, the study sheds light on the mixed blessing of physical distance from major export markets. While distance shielded NZ early on in the pandemic, connecting to export markets became increasingly challenging and even experienced exporters had to gain new market knowledge and build new networks by relying on digital technologies and channels.

Citation

Fiedler, A., Fath, B., Sinkovics, N., & Sinkovics, R. R. (2021). Exporting from a remote, open economy during Covid-19: Challenges and opportunities for SMEs. In K. Husted, & R. R. Sinkovics (Eds.), Management Perspectives on the Covid-19 Crisis (71-82). Edward Elgar Publishing. https://doi.org/10.4337/9781800882096.00014

• Publication Date: Aug 6, 2021
• Deposit Date: Sep 10, 2024
• Publisher: Edward Elgar Publishing
• Pages: 71-82
• Book Title: Management Perspectives on the Covid-19 Crisis
• ISBN: 9781800882096
• DOI: https://doi.org/10.4337/9781800882096.00014
• Keywords: Exporting, crisis, Pandemic, Business recovery, small and medium-sized enterprises (SMEs), barriers to internationalisation, distance
• Public URL: https://durham-repository.worktribe.com/output/2773242
• Publisher URL: https://doi.org/10.4337/9781800882096.00014