Mo Yamin
Online-marketing and psychic distance - An exploratory study of learning about distant customers
Yamin, Mo; Sinkovics, Rudolf R.
Authors
Professor Rudolf Sinkovics rudolf.sinkovics@durham.ac.uk
Professor
Contributors
A. Hadjikhani
Editor
J.-W. Lee
Editor
J. Johanson
Editor
Citation
Yamin, M., & Sinkovics, R. R. (2006). Online-marketing and psychic distance - An exploratory study of learning about distant customers. In A. Hadjikhani, J.-W. Lee, & J. Johanson (Eds.), Business Networks and International Marketing (223-245). Doo Yang Publishing Co
| Publication Date | 2006 |
|---|---|
| Deposit Date | Mar 26, 2025 |
| Pages | 223-245 |
| Book Title | Business Networks and International Marketing |
| ISBN | 89-7528-164-7 |
| Keywords | Internationalisation, Psychic distance, virtuality trap, paradox, |
| Public URL | https://durham-repository.worktribe.com/output/2772815 |
| Publisher URL | http://www.dooyangsa.co.kr/ |
| Related Public URLs | https://research.manchester.ac.uk/en/publications/online-marketing-and-psychic-distance-an-exploratory-study-of-lea |
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