Pitch as a Recipient, Channel, and Context Factor Affecting Thought Reliance and Persuasion.

Guyer, Joshua J; Briñol, Pablo; Vaughan-Johnston, Thomas I; Fabrigar, Leandre R; Moreno, Lorena; Paredes, Borja; Petty, Richard E

Abstract

Three experiments tested how low versus high pitch generated from sources beyond a message communicator can affect reliance on thoughts and influence recipients' attitudes. First, participants wrote positive or negative thoughts about an exam proposal (Experiments 1, 2) or their academic abilities (Experiment 3). Then, pitch from the message recipient (Experiment 1), channel (Experiment 2), or context (Experiment 3) was manipulated to be high or low. Experiment 1 showed that when participants vocally expressed their thoughts using low (vs. high) pitch, thoughts had a greater effect on attitudes toward exams. Experiment 2 revealed low (vs. high) pitch sounds from the keyboard participants used to write their thoughts produced the same effect on thought usage. Experiment 3 demonstrated that thoughts influenced attitudes more when listed while background music was low (vs. high) Pitch can influence attitudes through a meta-cognitive thought reliance process whether emerging from the recipient, channel, or context.

Citation

Guyer, J. J., Briñol, P., Vaughan-Johnston, T. I., Fabrigar, L. R., Moreno, L., Paredes, B., & Petty, R. E. (online). Pitch as a Recipient, Channel, and Context Factor Affecting Thought Reliance and Persuasion. Personality and Social Psychology Bulletin, https://doi.org/10.1177/01461672231197547

• Journal Article Type: Article
• Acceptance Date: Sep 21, 2023
• Online Publication Date: Oct 24, 2023
• Deposit Date: Mar 22, 2024
• Journal: Personality and Social Psychology Bulletin
• Print ISSN: 0146-1672
• Electronic ISSN: 1552-7433
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1177/01461672231197547
• Keywords: attitudes, persuasion, meta-cognition, vocal pitch, validation
• Public URL: https://durham-repository.worktribe.com/output/1907301