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Characterising restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England.

McKevitt, Sarah; White, Martin; Petticrew, Mark; Summerbell, Carolyn; Vasiljevic, Milica; Boyland, Emma; Cummins, Steven; Laverty, Anthony A.; Millett, Christopher; de Vocht, Frank; Junghans, Cornelia; Vamos, Eszter P

Characterising restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England. Thumbnail


Authors

Sarah McKevitt

Martin White

Mark Petticrew

Emma Boyland

Steven Cummins

Anthony A. Laverty

Christopher Millett

Frank de Vocht

Cornelia Junghans

Eszter P Vamos



Abstract

Background
Commercial advertising and sponsorship drive the consumption of harmful commodities. Local authorities (LAs) have considerable powers to reduce such exposures. This study aimed to characterize local commercial policies across all English LAs.

Methods
We conducted a census of all English LAs (n = 333) to identify local commercial policies concerning advertising and sponsorship of tobacco, alcohol, less healthy foods and gambling, through online searches and Freedom of Information requests. We explored policy presence, commodity frequency and type, and associations with LA characteristics (region, urban/rural and deprivation).

Results
Only a third (106) of LAs in England had a relevant policy (32%). These included restrictions on tobacco (91%), gambling (79%), alcohol (74%) and/or less healthy foods (24%). Policy prevalence was lowest in the East of England (22%), North East (25%) and North West (27%), higher in urban areas (36%) than rural areas (28%) and lower in the least (27%) compared with the most (38%) deprived areas. Definitions in policies varied, particularly for alcohol and less healthy foods.

Conclusions
English LAs currently underutilize their levers to reduce the negative impacts of harmful commodity industry marketing, particularly concerning less healthy foods. Standardized guidance, including clarity on definitions and application, could inform local policy development.

Citation

McKevitt, S., White, M., Petticrew, M., Summerbell, C., Vasiljevic, M., Boyland, E., …Vamos, E. P. (2023). Characterising restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England. Journal of Public Health, https://doi.org/10.1093/pubmed/fdad155

Journal Article Type Article
Acceptance Date Jul 25, 2023
Online Publication Date Aug 22, 2023
Publication Date 2023
Deposit Date Aug 2, 2023
Publicly Available Date Aug 24, 2023
Journal Journal of Public Health
Print ISSN 1741-3842
Electronic ISSN 1741-3850
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
DOI https://doi.org/10.1093/pubmed/fdad155
Public URL https://durham-repository.worktribe.com/output/1709964
Publisher URL https://academic.oup.com/jpubhealth

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Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/

Copyright Statement
© The Author(s) 2023. Published by Oxford University Press on behalf of Faculty of Public Health.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.




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