Dr Dario Lolli dario.lolli@durham.ac.uk
Assistant Professor
Marc Steinberg, Anime’s media mix: Franchising toys and characters in Japan
Lolli, Dario
Authors
Citation
Lolli, D. (2014). Marc Steinberg, Anime’s media mix: Franchising toys and characters in Japan. Convergence, 20(2), https://doi.org/10.1177/1354856514525318
| Journal Article Type | Book Review |
|---|---|
| Publication Date | 2014 |
| Deposit Date | Sep 21, 2021 |
| Journal | Convergence |
| Print ISSN | 1354-8565 |
| Electronic ISSN | 1748-7382 |
| Publisher | SAGE Publications |
| Volume | 20 |
| Issue | 2 |
| Item Discussed | Anime’s media mix: Franchising toys and characters in Japan by Steinberg, Marc; |
| DOI | https://doi.org/10.1177/1354856514525318 |
| Public URL | https://durham-repository.worktribe.com/output/1610769 |
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