Dr Philip Nathan p.b.nathan@durham.ac.uk
Associate Professor
Academic Writing in the Business School: The Genre of the Business Case Report
Nathan, P.B.
Authors
Abstract
The writing of business case reports is a common requirement for students on academic business programmes and presents significant challenges for both native and non-native speaker students. In order to support the development of pedagogical practice in the teaching of case report writing, this paper reports a genre-based study of a corpus of 53 marketing and marketing management case reports (BCR-1) written by NS and NNS postgraduate students at a UK university. Results from this localised study of academic business case reports are supplemented by comparison with sixteen business case reports from the British Academic Written English Corpus (BAWE), originating from marketing, project management and management accounting courses. The study identifies several features common to these case reports including the presence of explicit structure, impersonal style and business specialism-dependent lexis. Through the prism of Swalesian genre analysis, three obligatory broad rhetorical moves are identified (orientation, analysis and advisory moves), and five optional moves (methodology, options and alternatives, summary and consolidation, supplementary supporting information and reflection). These broad rhetorical moves are realised through diverse structural sub-components. The deployment of optional moves was found to be dependent on a range of factors, in particular business specialism, suggesting the value of specialism based pedagogy.
Citation
Nathan, P. (2013). Academic Writing in the Business School: The Genre of the Business Case Report. Journal of English for Academic Purposes, 12(1), https://doi.org/10.1016/j.jeap.2012.11.003
Journal Article Type | Article |
---|---|
Publication Date | 2013-03 |
Deposit Date | Feb 8, 2013 |
Journal | Journal of English for Academic Purposes |
Print ISSN | 1475-1585 |
Electronic ISSN | 1878-1497 |
Publisher | Elsevier |
Volume | 12 |
Issue | 1 |
DOI | https://doi.org/10.1016/j.jeap.2012.11.003 |
Public URL | https://durham-repository.worktribe.com/output/1468611 |
You might also like
Modal verbs in business case reports.
(2009)
Presentation / Conference Contribution
Analysing options in pedagogical business case reports: Genre, process and language
(2016)
Journal Article
Academic Writing in the Business School: The genre of the business case report.
(2015)
Book Chapter
Enhancing student course performance through one-to-one consultations
(2016)
Presentation / Conference Contribution
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search