Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments

Caputo, V.; van Loo, E.; Scarpa, R.; Nayga Jr., R.M.; Verbeke, W.

Abstract

A number of choice experiment (CE) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food products. This paper addresses a set of related methodological questions using empirical consumer data from a CE on poultry meat with sustainability labels. First, it assesses whether there are differences in terms of marginal willingness to pay estimates between the two most common ways of collecting stated ANA (serial and choice task level). Second, it validates the self-reported ANA behaviour across both approaches. Third, it explores the concordance of stated methods with that of the inferred method. Results show that WTP estimates from serial-level data differ from those from choice task-level data. Also, self-reported measures on choice task ANA are found to be more congruent with model estimates than those for serial ANA, as well as with inferred ANA.

Citation

Caputo, V., van Loo, E., Scarpa, R., Nayga Jr., R., & Verbeke, W. (2018). Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments. Journal of Agricultural Economics, 69(1), 35-57. https://doi.org/10.1111/1477-9552.12246

• Journal Article Type: Article
• Acceptance Date: May 29, 2017
• Online Publication Date: Oct 20, 2017
• Publication Date: Feb 1, 2018
• Deposit Date: Oct 30, 2017
• Publicly Available Date: Oct 20, 2019
• Journal: Journal of Agricultural Economics
• Print ISSN: 0021-857X
• Electronic ISSN: 1477-9552
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 69
• Issue: 1
• Pages: 35-57
• DOI: https://doi.org/10.1111/1477-9552.12246
• Public URL: https://durham-repository.worktribe.com/output/1341506