Skip to main content

Research Repository

Advanced Search

Understanding massively multiplayer online role-playing game addiction: A hedonic management perspective

Lee, Z.W.Y. Cheung; Christy, M.K Chan; Tommy, K.H

Understanding massively multiplayer online role-playing game addiction: A hedonic management perspective Thumbnail


Authors

Z.W.Y. Cheung Lee

M.K Chan Christy

K.H Tommy



Abstract

Massively multiplayer online role‐playing game (MMORPG) addiction presents a serious issue worldwide and has attracted increasing attention from academic and other public communities. This article addresses this critical issue and fills research gaps by proposing and testing a research model of MMORPG addiction. Building on the conceptual foundation of the hedonic management model of addiction and the technology affordance perspective, we develop a research model explaining how MMORPG affordances (ie, achievement, social and immersion affordances) are associated with the duality of hedonic effects (ie, perceived positive mood enhancement and perceived negative mood reduction) and the extent of MMORPG addiction. Using structural equation modelling, we empirically test our research model with 406 MMORPG players. The results show that both perceived positive mood enhancement and perceived negative mood reduction positively correlate with the extent of MMORPG addiction. Furthermore, achievement and immersion affordances are positively associated with the duality of hedonic effects, whereas social affordance is not. Our study contributes to the growing body of technology addiction literature by revealing the relationships between the two hedonic effects and the extent of MMORPG addiction, and by offering a contextualised explanation of the role of MMORPG affordances in these relationships. We offer an alternative perspective on the far‐reaching, unintended relationships between technological affordances and addictive technology use. Our study provides game developers and policymakers with insights into preventing MMORPG addiction to create an entertaining, healthy virtual playground.

Journal Article Type Article
Acceptance Date Apr 20, 2020
Online Publication Date Jun 9, 2020
Publication Date Jan 1, 2020
Deposit Date Apr 21, 2020
Publicly Available Date Jun 9, 2020
Journal Information Systems Journal
Print ISSN 1350-1917
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 31
Issue 1
Pages 33-61
DOI https://doi.org/10.1111/isj.12292
Public URL https://durham-repository.worktribe.com/output/1265882

Files


Published Journal Article (Advance online version) (2.1 Mb)
PDF

Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/

Copyright Statement
Advance online version © 2020 The Authors. Information Systems Journal published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.





You might also like



Downloadable Citations