Skip to main content

Research Repository

Advanced Search

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Williamson, Chloë; Baker, Graham; Tomasone, Jennifer R.; Bauman, Adrian; Mutrie, Nanette; Niven, Ailsa; Richards, Justin; Oyeyemi, Adewale; Baxter, Beelin; Rigby, Benjamin; Cullen, Benny; Paddy, Brendan; Smith, Brett; Foster, Charlie; Drummy, Clare; Vandelanotte, Corneel; Oliver, Emily; Dewi, Fatwa Sari Tetra; McEwen, Fran; Bain, Frances; Faulkner, Guy; McEwen, Hamish; Mills, Hayley; Brazier, Jack; Nobles, James; Hall, Jennifer; Maclaren, Kaleigh; Milton, Karen; Olscamp, Kate; Campos, Lisseth Villalobos; Bursle, Louise; Murphy, Marie; Cavill, Nick; Johnston, Nora J.; McCrorie, Paul; Wibowo, Rakhmat Ari; Bassett-Gunter, Rebecca; Jones, Rebecca; Ruane, Sarah; Shilton, Trevor; Kelly, Paul

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide Thumbnail


Chloë Williamson

Graham Baker

Jennifer R. Tomasone

Adrian Bauman

Nanette Mutrie

Ailsa Niven

Justin Richards

Adewale Oyeyemi

Beelin Baxter

Benjamin Rigby

Benny Cullen

Brendan Paddy

Charlie Foster

Clare Drummy

Corneel Vandelanotte

Fatwa Sari Tetra Dewi

Fran McEwen

Frances Bain

Guy Faulkner

Hamish McEwen

Hayley Mills

Jack Brazier

James Nobles

Jennifer Hall

Kaleigh Maclaren

Karen Milton

Kate Olscamp

Lisseth Villalobos Campos

Louise Bursle

Marie Murphy

Nick Cavill

Nora J. Johnston

Paul McCrorie

Rakhmat Ari Wibowo

Rebecca Bassett-Gunter

Rebecca Jones

Sarah Ruane

Trevor Shilton

Paul Kelly


Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Journal Article Type Article
Acceptance Date Nov 17, 2021
Online Publication Date Dec 19, 2021
Publication Date 2021-12
Deposit Date Mar 16, 2022
Publicly Available Date Mar 16, 2022
Journal International Journal of Behavioral Nutrition and Physical Activity
Publisher BioMed Central
Peer Reviewed Peer Reviewed
Volume 18
Issue 1
Article Number 164
Public URL


Published Journal Article (2.2 Mb)

Publisher Licence URL

Copyright Statement
This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit The Creative Commons Public Domain Dedication waiver ( applies to the data made available in this article, unless otherwise stated in a credit line to the data.

You might also like

Downloadable Citations