The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Williamson, Chloë; Baker, Graham; Tomasone, Jennifer R.; Bauman, Adrian; Mutrie, Nanette; Niven, Ailsa; Richards, Justin; Oyeyemi, Adewale; Baxter, Beelin; Rigby, Benjamin; Cullen, Benny; Paddy, Brendan; Smith, Brett; Foster, Charlie; Drummy, Clare; Vandelanotte, Corneel; Oliver, Emily; Dewi, Fatwa Sari Tetra; McEwen, Fran; Bain, Frances; Faulkner, Guy; McEwen, Hamish; Mills, Hayley; Brazier, Jack; Nobles, James; Hall, Jennifer; Maclaren, Kaleigh; Milton, Karen; Olscamp, Kate; Campos, Lisseth Villalobos; Bursle, Louise; Murphy, Marie; Cavill, Nick; Johnston, Nora J.; McCrorie, Paul; Wibowo, Rakhmat Ari; Bassett-Gunter, Rebecca; Jones, Rebecca; Ruane, Sarah; Shilton, Trevor; Kelly, Paul

doi:10.1186/s12966-021-01230-8

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Williamson, Chloë; Baker, Graham; Tomasone, Jennifer R.; Bauman, Adrian; Mutrie, Nanette; Niven, Ailsa; Richards, Justin; Oyeyemi, Adewale; Baxter, Beelin; Rigby, Benjamin; Cullen, Benny; Paddy, Brendan; Smith, Brett; Foster, Charlie; Drummy, Clare; Vandelanotte, Corneel; Oliver, Emily; Dewi, Fatwa Sari Tetra; McEwen, Fran; Bain, Frances; Faulkner, Guy; McEwen, Hamish; Mills, Hayley; Brazier, Jack; Nobles, James; Hall, Jennifer; Maclaren, Kaleigh; Milton, Karen; Olscamp, Kate; Campos, Lisseth Villalobos; Bursle, Louise; Murphy, Marie; Cavill, Nick; Johnston, Nora J.; McCrorie, Paul; Wibowo, Rakhmat Ari; Bassett-Gunter, Rebecca; Jones, Rebecca; Ruane, Sarah; Shilton, Trevor; Kelly, Paul

Authors

Chloë Williamson

Graham Baker

Jennifer R. Tomasone

Adrian Bauman

Nanette Mutrie

Ailsa Niven

Justin Richards

Adewale Oyeyemi

Beelin Baxter

Benjamin Rigby

Benny Cullen

Brendan Paddy

Professor Brett Smith brett.smith@durham.ac.uk
Professor

Charlie Foster

Clare Drummy

Corneel Vandelanotte

Emily Oliver emily.oliver@durham.ac.uk
Honorary Professor

Fatwa Sari Tetra Dewi

Fran McEwen

Frances Bain

Guy Faulkner

Hamish McEwen

Hayley Mills

Jack Brazier

James Nobles

Jennifer Hall

Kaleigh Maclaren

Karen Milton

Kate Olscamp

Lisseth Villalobos Campos

Louise Bursle

Marie Murphy

Nick Cavill

Nora J. Johnston

Paul McCrorie

Rakhmat Ari Wibowo

Rebecca Bassett-Gunter

Rebecca Jones

Sarah Ruane

Trevor Shilton

Paul Kelly

Abstract

Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Citation

Williamson, C., Baker, G., Tomasone, J. R., Bauman, A., Mutrie, N., Niven, A., …Kelly, P. (2021). The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. International Journal of Behavioral Nutrition and Physical Activity, 18(1), Article 164. https://doi.org/10.1186/s12966-021-01230-8

Journal Article Type	Article
Acceptance Date	Nov 17, 2021
Online Publication Date	Dec 19, 2021
Publication Date	2021-12
Deposit Date	Mar 16, 2022
Publicly Available Date	Mar 16, 2022
Journal	International Journal of Behavioral Nutrition and Physical Activity
Publisher	BioMed Central
Peer Reviewed	Peer Reviewed
Volume	18
Issue	1
Article Number	164
DOI	https://doi.org/10.1186/s12966-021-01230-8
Public URL	https://durham-repository.worktribe.com/output/1214958

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