Dipanjan Kumar Dey
Does advertising strategy matter in influencing mutual fund purchase?
Dey, Dipanjan Kumar; Chauhan, Yogesh Kumar; Chakraborti, Rajdeep
Authors
Citation
Dey, D. K., Chauhan, Y. K., & Chakraborti, R. (2015). Does advertising strategy matter in influencing mutual fund purchase?. Journal of Financial Services Marketing, 20(1), https://doi.org/10.1057/fsm.2014.29
| Journal Article Type | Article |
|---|---|
| Online Publication Date | Mar 25, 2015 |
| Publication Date | 2015 |
| Deposit Date | May 16, 2023 |
| Journal | Journal of Financial Services Marketing |
| Print ISSN | 1363-0539 |
| Electronic ISSN | 1479-1846 |
| Publisher | Palgrave Macmillan |
| Peer Reviewed | Peer Reviewed |
| Volume | 20 |
| Issue | 1 |
| DOI | https://doi.org/10.1057/fsm.2014.29 |
| Public URL | https://durham-repository.worktribe.com/output/1175066 |
You might also like
Climate Risks in Housing Markets: Evidence from News Shocks
(2021)
Preprint / Working Paper
Climate Risks and Housing Markets. A Literature Survey
(2022)
Preprint / Working Paper
Credit Stimulus, Executive Compensation, and Firm Leverage: Theory and Evidence
(2021)
Journal Article
A model of managerial compensation, firm leverage and credit stimulus
(2024)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search