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Gender Equality in the ‘Next Stage’ of the ‘New Age’? Content and Fan Perceptions of English Media Coverage of the 2019 FIFA Women’s World Cup

Pope, Stacey

Gender Equality in the ‘Next Stage’ of the ‘New Age’? Content and Fan Perceptions of English Media Coverage of the 2019 FIFA Women’s World Cup Thumbnail


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Abstract

This article offers an original contribution by examining both the quantity and quality of English print media coverage of the 2019 FIFA Women’s World Cup and how fans perceive and respond to this coverage. It is the first longitudinal analysis of media coverage of women’s football in the United Kingdom and compares print media coverage between the 2015 and 2019 FIFA Women’s World Cups. We draw on a content analysis of five English national newspapers and 49 semistructured interviews with fans. We develop new theoretical insights through the development of our framework of the “next stage” of the “new age.” Our findings show media coverage of women’s football has substantially increased, with respectful coverage sustained. The new theme of gender equality made visible several types of inequality, but the media industry failed to acknowledge its own role in reinforcing gender inequalities. Interviewees were critical of the time-limited “revolution” whereby coverage was limited to the duration of the World Cup. To advance gender equality, future media coverage must be sustained, meaningful, and prominent.

Journal Article Type Article
Acceptance Date May 11, 2023
Online Publication Date Jul 6, 2023
Publication Date 2023
Deposit Date Jun 23, 2023
Publicly Available Date Jul 6, 2023
Journal Sociology of Sport Journal
Print ISSN 0741-1235
Electronic ISSN 1543-2785
Publisher Human Kinetics
Peer Reviewed Peer Reviewed
DOI https://doi.org/10.1123/ssj.2022-0195
Public URL https://durham-repository.worktribe.com/output/1171007

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Accepted Journal Article (334 Kb)
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Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/

Copyright Statement
For the purpose of open access, the author(s) has applied a Creative Commons Attribution
(CC BY) licence to any Author Accepted Manuscript version arising. This work was
supported by the Arts and Humanities Research Council (grant number AH/N004841/1) and
a FIFA Research Scholarship awarded by International Centre for Sports Studies (CIES) and
Fédération Internationale de Football Association.





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