Cheap talk advertising in auctions : horizontally vs vertically differentiated products
(2017)
Preprint / Working Paper
Li, D., & Jewitt, I. Cheap talk advertising in auctions : horizontally vs vertically differentiated products
This paper explores the possibilities for sellers to usefully transmit product infor- mation to buyers by cheap talk public advertising. We explore two polar cases, con- trasting vertically di¤erentiated products (à la Milgrom Webers (1982) general... Read More about Cheap talk advertising in auctions : horizontally vs vertically differentiated products.