Lightweight adaptive E-Advertising Model
(2018)
Journal Article
Qaffas, A. A., Cristea, A., & Mead, M. A. (2018). Lightweight adaptive E-Advertising Model. Journal of Universal Computer Science, 24(7), 935-974
Adaptive online advertising is a rapidly expanding marketing tool that delivers personalised messages and adverts to Internet users. At a time when the Internet is burgeoning, many websites use an adaptation process to tailor their advertisements, ho... Read More about Lightweight adaptive E-Advertising Model.