Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns
(2013)
Journal Article
Ditonto, T. M., Hamilton, A. J., & Redlawsk, D. P. (2014). Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns. Political Behavior, 36(2), 335-358. https://doi.org/10.1007/s11109-013-9232-6
It is still unclear exactly how gender influences vote choice. Using an information processing perspective, we argue that instead of directly influencing vote choice, candidate gender guides the amounts and types of information that voters search for... Read More about Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns.