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Welcome to Durham Research Online (DRO)

Durham Research Online (DRO) is the University’s Open Access repository for publications. The primary purpose of DRO is to provide open access to publications authored by staff and students affiliated with Durham University.

See our Policies page for further information.



Latest Additions

Ensemble learning with dynamic weighting for response modeling in direct marketing (2024)
Journal Article
Zhang, X., Zhou, Y., Lin, Z., & Wang, Y. (2024). Ensemble learning with dynamic weighting for response modeling in direct marketing. Electronic Commerce Research and Applications, 64, Article 101371. https://doi.org/10.1016/j.elerap.2024.101371

Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much smalle... Read More about Ensemble learning with dynamic weighting for response modeling in direct marketing.

The Large Deficit of HMXB Emission from Luminous Infrared Galaxies: The Case of the Circumnuclear Starburst Ring in NGC 7552 (2023)
Journal Article
West, L., Garofali, K., Lehmer, B. D., Prestwich, A., Eufrasio, R., Luangtip, W., …Zezas, A. (2023). The Large Deficit of HMXB Emission from Luminous Infrared Galaxies: The Case of the Circumnuclear Starburst Ring in NGC 7552. Astrophysical Journal, 952(1), Article 22. https://doi.org/10.3847/1538-4357/acd9aa

Luminous infrared galaxies (LIRGs), the most extreme star-forming galaxies in the nearby (D < 30 Mpc) universe, show a notable X-ray emission deficiency (up to a factor of ∼10) compared with predictions from scaling relations of galaxy-wide high-mass... Read More about The Large Deficit of HMXB Emission from Luminous Infrared Galaxies: The Case of the Circumnuclear Starburst Ring in NGC 7552.

Lensing in the Blue. II. Estimating the Sensitivity of Stratospheric Balloons to Weak Gravitational Lensing (2023)
Journal Article
McCleary, J. E., Everett, S. W., Shaaban, M. M., Gill, A. S., Vassilakis, G. N., Huff, E. M., …Tam, S. I. (2023). Lensing in the Blue. II. Estimating the Sensitivity of Stratospheric Balloons to Weak Gravitational Lensing. Astronomical Journal, 166(3), https://doi.org/10.3847/1538-3881/ace7ca

The Superpressure Balloon-borne Imaging Telescope (SuperBIT) is a diffraction-limited, wide-field, 0.5 m, near-infrared to near-ultraviolet observatory designed to exploit the stratosphere's space-like conditions. SuperBIT's 2023 science flight will... Read More about Lensing in the Blue. II. Estimating the Sensitivity of Stratospheric Balloons to Weak Gravitational Lensing.

Breaking Barriers: How Do The Marketing Capabilities Of Emerging-Market Micro-Multinationals Drive Social Innovation? (2024)
Journal Article
Khan, H., Amankwah-Amoah, J., Lee, R., Knight, G., & Hussain, N. (in press). Breaking Barriers: How Do The Marketing Capabilities Of Emerging-Market Micro-Multinationals Drive Social Innovation?. Management International Review,

Despite the increasing importance of social innovation, research seeking to illuminate how firms engage in social innovation in emerging markets is limited. Utilizing survey data from 143 Pakistani micro-multinational firms operating in other emergin... Read More about Breaking Barriers: How Do The Marketing Capabilities Of Emerging-Market Micro-Multinationals Drive Social Innovation?.