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Impact of lower alcohol strength labels on consumption of wine and beer: a bar lab randomised controlled trial (2018)
Presentation / Conference Contribution
Vasiljevic, M., Couturier, D., Frings, D., Moss, A., Albery, I., & Marteau, T. (2018). Impact of lower alcohol strength labels on consumption of wine and beer: a bar lab randomised controlled trial. Annals of Behavioral Medicine, 52(suppl_1), S158-S158

Background: Labels indicating low/light versions of tobacco and foods are perceived as less harmful which may increase consumption. The current study tests the hypothesis that labelling wine and beer as lower in alcohol increases their consumption. M... Read More about Impact of lower alcohol strength labels on consumption of wine and beer: a bar lab randomised controlled trial.