What are the perceived target groups and occasions for wines and beers labelled with verbal and numerical descriptors of lower alcohol strength? An experimental study
(2019)
Journal Article
Vasiljevic, M., Couturier, D., & Marteau, T. (2019). What are the perceived target groups and occasions for wines and beers labelled with verbal and numerical descriptors of lower alcohol strength? An experimental study. BMJ Open, 9(6), Article e024412. https://doi.org/10.1136/bmjopen-2018-024412
Objectives: Alcohol consumption is the fifth leading cause of morbidity and mortality globally. The development and promotion of lower strength alcohol products may help reduce alcohol consumption and associated harms. This study assessed what a samp... Read More about What are the perceived target groups and occasions for wines and beers labelled with verbal and numerical descriptors of lower alcohol strength? An experimental study.