Outputs (4)

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article

Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article

Management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital medi... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.

Digital Seriality and Narrative Branching: Season One, the Podcast Serial (2022)
Journal Article

This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We also analyse how Serial’s digital audience engages with and reacts to the narrative, and the ways in which such an audience influ... Read More about Digital Seriality and Narrative Branching: Season One, the Podcast Serial.

Tracking the Trackers: Self-Tracking in Households as Social Practice (2022)
Journal Article

The purpose of this article is to examine the effect of different types of self-tracking users (trackers) on the health behaviours of others living in the same household. The study takes an international perspective, examining tracking practises from... Read More about Tracking the Trackers: Self-Tracking in Households as Social Practice.