Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research.
(2013)
Journal Article
In this special issue of IJMR, Mariann Hardey provides a guest editorial that looks at how social media is contributing to the theory and practice of market research. Through her introduction to the papers, Hardey states that what is now needed is a... Read More about Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research..