Nip, Tuck and Click: Medical tourism and the emergence of web-based health information.
(2011)
Journal Article
Outputs (3)
Generation C: Content Creation, Connections and Choice (2011)
Journal Article
This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response to content on consumer review websites. Based on data from members of a consumer review site, it se... Read More about Generation C: Content Creation, Connections and Choice.
To spin straw into gold? New lessons from consumer-generated content (2011)
Journal Article
The author presents her views on the significance of user-generated content for marketing research. The impact of online social networks on marketing strategy is discussed, and it is noted that nearly 140 million brands have pages on the Facebook web... Read More about To spin straw into gold? New lessons from consumer-generated content.