Outputs (2)

Online surveys: Investigating social media use and online risk (2014)
Book Chapter
Branley, D., Covey, J., & Hardey, M. (2014). Online surveys: Investigating social media use and online risk. In SAGE Research Methods Cases. SAGE Publications. https://doi.org/10.4135/978144627305013514666

Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer. (2014)
Book Chapter
Hardey, M. (2014). Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer. In M. Hand, & S. Hillyard (Eds.), Big Data?: Qualitative Approaches to Digital Research (115-135). (13). Emerald. https://doi.org/10.1108/s1042-319220140000013008

Purpose - This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how researchers have to conceptualise and negotiate digital data, focusing up... Read More about Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer..