Skip to main content

Research Repository

Advanced Search

Outputs (3)

‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram (2018)
Journal Article

The phenomenon of ‘unboxing’ purchases has confidently and prolifically emerged into popular culture, with consumer-generated images of the branded and stylised shopping bags, boxes, and parcels from new acquisitions now ubiquitous in the social medi... Read More about ‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram.