How Governments Influence Autonomous Vehicle (AV) Innovation
(2023)
Journal Article
Schepis, D., Purchase, S., Smith, B., Olaru, D., & Ellis, N. (2023). How Governments Influence Autonomous Vehicle (AV) Innovation. Transportation Research Part A: Policy and Practice, https://doi.org/10.1016/j.tra.2023.103874
Outputs (5)
Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands (2019)
Journal Article
This paper synthesises experiential and meaning-based dimensions of loyalty in order to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in... Read More about Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands.
Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective (2019)
Journal Article
Purpose: This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty? Design/methodology/approach: Drawing on insi... Read More about Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective.
The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty (2019)
Journal Article
Purpose: The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of that brand. Design/methodology/approach: Drawing on insights from the... Read More about The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty.
“It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative (2017)
Journal Article
The notion of community infers unity and a source of moral obligations in an organisational ethic between individuals or groups. As such, a community, having a strong sense of collective identity, may foster collective action to promote social change... Read More about “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative.