Navigating Temporary Competitive Advantage: Pandemic‐Driven Strategies in the Global Airline Industry
(2024)
Journal Article
Amankwah‐Amoah, J., Nyame-Asiamah, F., & Ayiine-Etigo, D. (online). Navigating Temporary Competitive Advantage: Pandemic‐Driven Strategies in the Global Airline Industry. Thunderbird International Business Review, https://doi.org/10.1002/tie.22423
The present study examines the evolution and dynamics of temporary competitive advantage (TCA) in the volatile airline industry. This is illustrated by using the context of COVID‐19 pandemic to understand the risk faced by the global airline industry... Read More about Navigating Temporary Competitive Advantage: Pandemic‐Driven Strategies in the Global Airline Industry.